Multiple Celebrities Rocked Area During The MTV Video Music Awards

Actress Keke Palmer hosted The MTV Video Music Awards wearing a gorgeous Area PF20 total look.  Area made another big appearance at this year’s award ceremony when Artist of the Year Award Winner Lady Gaga rocked an otherworldly Area AW20 metallic anorak dress paired with a protective headpiece.

AREA’s signature style is multi-faceted; witty, inherently glam, playfully decadent, and injected with pop energy. The brand shares its name and spirit with the iconic 80s Manhattan nightclub, known for its fusion of art and performance in conceptually-themed nights attracting an eclectic mix of the uptown and downtown scenes along with international celebrities.