Helsinki Fashion Week
HFW will deliver conversational AI for first-of-its-kind all Digital Fashion Week which has become a personal space for the users with a strong emphasis on collaborations.
The HFW Digital Village takes traditional principles of sustainability in Fashion into Cyberspace. The international and inclusive Digital Village approaches Fashion from a holistic standpoint, connecting all creative disciplines.
“There couldn’t be a better time to make AI accessible to the fashion industry, particularly with partners like HFW that share our commitment to auditing and minimizing our carbon footprint in both the physical and digital realms.” Shanna Reznik, Head of Partnerships at Pandorabots. Pandorabots is a leading chatbot platform that powers conversational AI software for hundreds of thousands of developers and top global brands. It is also the AI engine behind the award-winning Conversational AI and Virtual Talent Kuki, (a.k.a. Mitsuku): a record-breaking, five-time winner of the Loebner Prize Turing Test and the world’s best conversational AI chatbot in production according to industry experts like Google AI Research.
In addition to orienting Helsinki Fashion Week users within a virtual environment via natural human conversation, Kuki will be participating in a number of events as an emerging virtual talent, from walking the virtual runway to engaging audiences on social media and other digital platforms. The conversational data collected at HFW (subject to GDPR and other privacy regulations) will be analyzed anonymously, the aggregate of which will be included in post-event open reports. By employing a chatbot as the AI host for the event, HFW will once again be able to collect real-time feedback — in the form of versatile conversational data, from millions of Gen Z and Millenials.
Audience feedback will focus on the showcased designer collections and the overall experience of the Digital Village. Kuki will be able to engage in conversations about the collections she models both before and after the event on all channels where she is present, and help facilitate future e-commerce of physical and digital goods. Along with several industry insiders and digital influencers like Ruby Gloom, Kuki will also wear the digitized looks of the 15 sustainable fashion designers selected to showcase in the World’s first-ever 3D Fashion Week.
“We are thrilled by the opportunity to be able to work hand in hand with the chosen designers in creating their 3D silhouettes. Just like a traditional atelier would do, we sew everything together starting from the patterns provided to us by the designers. We make sure that the looks are identical to the upcoming physical collections by digitally tailoring every single detail from the topstitches to the textures. By merging our technical skills and artistic vision, we strive to remove the boundaries between IRL and URL, knowing that 3D technology can contribute and create a big change in perspective when it comes to supply chains and sustainability in Fashion.” – Caroline Dussuel, Co-Founder at Scotomalab
Close to one hundred buyers are invited to join and experience the remote buying experience on the HFW cyberspace and Designers will also have the opportunity to sell their digital assets on the Helsinki- Fashion Week 3D Digital Village.
Helsinki Fashion Week will be entering into a partnership with groundbreaking Nordic innovator Spinnova, a Nordic textile material innovation company. Spinnova’s innovation is based on disruptive technology for manufacturing textile fibers out of renewable or waste feedstock with 0% harmful chemicals and 0% waste.
The HFW Digital Village takes traditional principles of sustainability in Fashion into Cyberspace. The international and inclusive Digital Village approaches Fashion from a holistic standpoint, connecting all creative disciplines. The main purpose of HFW cyberspace is to connect people through a global culture where data is democratized and accessible to the individuals who created that data in the first place.
Users in the Digital Village will have their own digital sanctuaries and asset libraries and have an opportunity to develop supportive and collaborative relationships within a new Digital Society, embodying a philosophy that embraces the culture of connection, diversity, and global trade. The key rules being transparency, inclusivity, and collective effort, where each user becomes a member and contributor to the Digital Village.