The London-based womenswear label founded by designer Apu Jan, APUJAN debuted during Autumn/Winter 2013 London Fashion Week. The designs are renowned for integrating patterns and knitwear techniques to illustrate themes inspired by fantasy and literature. APUJAN’s uses the likeness of traditional oriental elements, but with a contemporary twist, which has become the hallmark of the label.
APUJAN has collaborated with various industries by utilizing a storytelling method to connect with different audiences: such as In-flight loungewear for EVA airline, branding for Kuo Yuan Ye, a traditional oriental pastry company, the costumes for the Cloud Gate Dance Theatre of Taiwan and the series of package design for McDonald’s.
The brand launched a new collaboration on 6th May 202 for McDonald’s that includes package designs for burgers, drinks, and McFlurry’s. With unique wrapping and extensive use of the color black with some of the burgers, made of cuttlefish juice also with a black appearance.
This is the second collaboration between the two brands with the first being in 2019. For this collaboration, the brand has also incorporated stars and spaceships to convey a child-like wonder.