Behind the sentence “The artisan of emotions since 1860”, Chopard embraces its aim to share the experience provided by its iconic pieces. The best brands’ successes are based upon a strategy focussed on customer experience.
And the world of “Haute Joaillerie” is full of this magic. The Haute Couture in Paris is always accompanied
That’s why I cannot deny the chance in meeting Chopard closer. An extricted personal invitation to visit its boutique in the heart of Paris: between Rue Saint-Honoré and Place Vendôme.
I felt lucky and excited. Chopard is a family business where art and creativity runs freely. Having such opportunity to see first hand how after 159 years, the maison is successfully keeping its DNA, is something incredible.
The boutique was fully decorated with natural roses, stimulating all our senses. The Chopard “Magical Setting” collection, surrounded in the midst of flowered pannels. A cute ballerina welcomed us, wearing some simple but impacting jewels from the last collection “MAGICAL SETTING”.
Simplicity can be empowered by a simple Chopard’s jewel.
Our private tour started and my curiosity awakened.
The “Magical Setting” collection is a tsunami of vivid
After a deep investigation, the innovation appeared: The MAGICAL SETTING, a mirac
This rare kind of magic also includes a pioneering structure which gives the impression the stones are floating in freedom around the jewel. Any support is clearly unseen. The innovative trick consists in underpinning the cluster by an entirely new and unique
All of this serving to infuse the joy of the light when playing freely with the gemstones. With this joy, innovation,
Currently, Chopard’s world combines today’s cutting-edge technology, with the age-old craft skills so as to create a new generation of contemporary and fascinating jewels.
Magical Setting collection is full of timeless designs. Although the magnificence of the stones and the joy of shinning, I must say it is not a selfish demonstration of luxury. Diamonds shine but in a beautiful humble way which, to my mind, extols its essence and true value.
A meaningful way to preserve and adapt to a family business is just this concept of family which magnifies the meaning of luxury for Chopard. Each and every employee becomes a relevant part of this family. Each and every client, is part of Chopard’s family.
The beauty of the precious gems